Mission:Bars

As you may remember from my past blog posts, I am proudly half Canadian. Many people learn this fun fact when I’m talking about my college days in Nova Scotia, or the summer camp I grew up going to in that same province. I obsessively complain about the lack of “good and correctly made poutine in America” and think about Montreal-style bagels almost daily. It’s no secret that I appreciate this side of myself, but it’s rarely a defining fact when being introduced to someone new. Once in a while, however, a stranger will pick up on a slight accent I have, an accent that grows exponentially stronger if I’ve spent any time in Canada or with Canadians, but one that is ever present in a few key words: “Mom” = “Mum”, “Sorry” = “Soe-ree”, “Huh” = “Eh”, and “Bathroom” = “Washroom”. If you’ve got an ear for accents, you’ll notice mine. All this is to say, pronunciation is key, especially in the food industry where nowadays ingredients are often named for the chemicals that create them. This is far from the case for Mission:Bars, the newest item on the Pleasant Pops’ shelves, where not only is every ingredient easy to pronounce but you’ve probably eaten each ingredient on it’s own. These bars are familiar, healthy, and simply delicious. 

Using a Kickstarter campaign, best friends Kathleen and Danny founded the company in 2013 after graduating from college. When Kathleen was training for her fourth half-marathon, she realized she was tired of consuming energy bars that contained unfamiliar and unappealing ingredients. Using almond butter, chia seeds, banana, coconut and chocolate, Kathleen successfully began making her own athletic bars which helped fuel her during running, biking and her yoga practice. Danny, who lived in the apartment next door, was training for an Ironman Triathlon at the time and quickly discovered a taste for her bars, often sneaking into Kathleen’s refrigerator and stocking up on them. They quickly discovered that these homemade bars filled a space in a quickly growing market: an athletic-focused bar, free of preservatives and full of taste. 

photo courtesy of www.missionbars.com

photo courtesy of www.missionbars.com

Both kinds of Mission:Bars are based with the same organic ingredients: almond butter, dates, clover honey, whole grain quinoa, coconut and use gluten free rolled oats. The original bar, the “Savasana” also has dark chocolate chips, organic chia seeds and organic flax seeds. The second creation, the “Aid Station” adds cherries, organic chia seeds, organic coconut water and organic flax seeds. Both bars are tasty, offering a great pre-workout boost or post-workout reviving. Mission:Bars goes beyond their products and offers free fitness classes and programs, encouraging folks to gather and enjoy exercising. For more information about these activities, check out their website, www.missionbars.com. And to give these yummy, healthy, and easily pronounceable bars a try, stop by Pleasant Pops in Adams Morgan today!